Summers span decades. Winters can last a lifetime. And the struggle for employee motivation continues! After five exciting, traumatic, and event-filled seasons, it’s time for the latest installment of the Game of Thrones cable series and being fans, we wanted to explore gamification through George RR Martin’s epic fantasy series.

Like any good citizen of Westeros, we’re always seeking unique ways to entertain ourselves and in the process, motivate and challenge our team members. Since we’re fans of Game of Thrones, we’ve come up with a unique way to use the upcoming Game of Thrones, Season 6 and gamification in fun ways.

Determining the Concept

“When You Play the Game of Thrones, You Win or…” – Cersei Lannister

When it comes to achieving your goals, winning is everything and if Game of Thrones taught us anything it is that winning is the ONLY thing. Using gamification to improve corporate critical behaviors is a great way to make sure your team is focused on the only thing that matters, which is achieving whatever goals set before them. Our first step in developing a gamification program was to arrive on a concept to motivate, engage and entertain: Game of Thrones.

Defining Activities

We choose light or we choose darkness” – Melisandre

If you’re the boss and you’re running a business, you might believe the night is dark and full of terrors, but you can lighten the burden by determining what functions within your business you’d like to improve using gamification. If you want to sit on the iron throne in our example program, you’ll start by defining the different activities you want to improve. .

  • Data Quality
  • Security
  • Training
  • Wellness
  • Sales

Describing the Rules

The Climb is all there is” – Petyr Baelish

If Baelish is right, Chaos is a ladder, but gamification requires structure, so we’ll need to assign value to our desired activities.

  • Data Quality: Earn 100 points each time the lead fields “Address” and “Pain Points” are filled out in the SQL stage.
  • Security: Earn 200 points each time a “phishing” email is reported
  • Training: Earn 300 points each time you complete a security training module
  • Wellness: Earn 500 points for the employee who has walked the most steps this month
  • Sales: Earn 1000 points each time you win an opp with a value of more than $10,000

Determining Achievements

Who doesn’t like to see their friends fail now and then”  – Varys

In Game of Thrones, season 6, we’ll hopefully discover the truth about the Mother of Dragons and how they’ll play a role in ruling the land and possibly how Dragon Eggs might be more valuable than gold in the coming storm… So in our Gamification of Thrones, there has to be a goal to achieve and for our example, we’ll use Dragon Eggs as points. Climb up the ladder of Houses as you collect more dragon eggs, until you finally ascend to the throne!

  • 0 – 999 Eggs:The Nights Watch
  • 1000 – 1499 Eggs: House Tyrell
  • 1500 – 1999 Eggs: House Martell
  • 2000 – 2499 Eggs: House Stark
  • 2500 – 2999 Eggs: House Lannister
  • +3000 Eggs: The Iron Throne

Changing Behavior with ThinkSmart

“A bruise is a lesson and each lesson makes us better” – Arya Stark

Reaching the Iron Throne requires a lot of hard work, a bit of luck, and a strong will, but thankfully, getting your entire team to improve your bottom line is a lot easier and you can do it right from within Salesforce! ThinkSmart for Salesforce can help you motivate your team with incentives, using traditional incentive rules and gamification techniques. Accelerate Sales, Improve health, Increase knowledge, build loyalty and manage your reward budget, all from one place.

Check it out right here!